Digital marketing has evolved rapidly. While the headlines are consumed with social media, mobile advertising, and video content, to name but a few, there is a greater force lurking that is set to change the landscape as we know it. This force is the "Internet of Things" and it is conducive to the world we are now living in.
Did you know that there are already twice as many "things" connected on the Internet than people? And by 2020, this is set to rise to 50 billion connected devices, according to Cisco. The challenge will be how to intelligently incorporate these new devices into marketing strategies, leveraging their unique characteristics, and at the same time taking into account the unique user experience.
So, please join us on Wednesday, 30 July, to hear from Mr Wolfgang Bierer, Strategic Business Consultant and Founder and CEO of ENDEAVOR SBC Co., Ltd. Wolfgang's presentation will take you on a journey exploring new technologies and discussing how marketers can incorporate these technologies in their offerings to attract new customers and keep loyal customers entertained.
Our July event is the fourth in the new FCC event format which is designed to give members more opportunities to network, greater time flexibility, and better value for money. The significant change is that the speaker will present at the start of the event and dinner and networking will take place after.
About the Speaker:
Wolfgang Bierer founded ENDEAVOR SBC as a strategic consulting company in 2005 in Tokyo. ENDEAVOR SBC provides consulting services ranging from management consulting, process optimization, e-commerce, to retail development. Wolfgang’s main clients are brands in fashion, sport, and retail. In addition to his consultancy business, Wolfgang also successfully runs his own retail business, tausche, in Daikanyama. At tausche Wolfgang sells high quality German-designed bags. tausche has provided him with firsthand insights and experience of the marketing and branding challenges of the retail industry. With his electrical engineering background Wolfgang is a driving force behind technology research, testing and the implementation in the fields of proximity marketing, indoor location services, and smart devices.
Before setting up ENDEAVOR SBC and his retail store tausche, Wolfgang worked for several international consulting companies. He started his career in Japan as an intern at the Hitachi Software Development Center in Totsuka almost 20 years ago.
Currently Wolfgang is the president of four different companies in Japan ranging from software to medical devices. He also provides management training in strategy, business process management, change management, and e-commerce at the University of St.Gallen in Switzerland, the Boston Business School as well as the Zurich International Business School.
Wolfgang holds a Masters Degree in Electrical Engineering from the University of Stuttgart and has participated in an Executive MBA program at the University of St.Gallen.
Wolfgang is married and has two sons. He enjoys many sports including swimming and sailing.